1. SUMMARY

A point-based reward system has long been used as a marketing technique for companies to attract new customers and increase royalties from existing customers. This can lead to the reuse of our products and services and achieve a 'lock-in' effect that can secure long-term service users. The point-based reward industry continues to grow every year through the development of IT technology and the spread of smartphones. It is analyzed that not only existing e-commerce but also financial companies and new fintech companies are actively using it to attract new customers.

However, the services of the platforms in operation often do not meet customer satisfaction.

The compensation provided is insignificant, and it is often extinguished due to the environment and policies that are difficult to use reward points, with the amount reaching KBW 130 billion every year.

Some platforms also impose conditions such as limiting the ratio and frequency of use of reward points, preventing consumers from using them even if the amount of points they have is enough. In addition, restrictions on the retention period and scope of use that change depending on platform policies, and unilateral policy changes by service providers are also emerging as problems.

MILO provides a platform utilizing blockchain to solve problems in the reward point industry.

Ecosystem participants aim to create new value by having the ability to manage various service platforms and exchange them for use on other platforms by MILO.

In addition, MILO will issue its own cryptocurrency MILO and use it as various means such as compensation for ecosystem participation, compensation for retention, and use of platform services.

MILO aims to develop MILO's capabilities through collaboration and expansion with various reward point-related businesses in the future, while eventually growing into a platform that can be used in various ways through more diverse technological collaboration than existing platforms.