3. PROBLEM

The biggest reason for the low user participation of reward point platforms is that the amount of compensation the platform pays to the participants is too small.

In addition, insufficient information does not provide new users with motivation to purchase, so the number of users does not increase significantly. The problems of existing reward point platforms are as follows.

| Small amount of rewards

As mentioned above, the meager rewards of most reward-points platforms reduce engagement and make it difficult to attract new users.

| No interworking

Although various companies are developing reward point platforms independently, it is difficult for users to manage the reward points of different platforms because they are not linked to different platforms.

| Diversity of points

It is difficult for users to be familiar with all of these policies because each company has different reward point accumulation methods, ratios, usage restrictions, and expiration dates. The problem arises that users have to follow different policies to collect and utilize reasonable reward points.

| Reward point ownership restrictions

According to the operating policy, it is difficult to judge that the user has full ownership of it, so there is a limited restriction to view the reward point as a property.

| Policy issues

Due to policies such as restrictions on the rate of use of reward points, frequency of use, and place of use, users may not be guaranteed a free use environment and have a negative perception of the platform. In addition, reward points that are not used and extinguished are also increasing, with the retention period of reward points being shortened by policy for corporate profits.